The Problem of Illiteracy Essay - 1550 Words

According to â€Å"The National Assessment of Adult Literacy (NAAL), it has been recently estimated that 14 percent of adults in the United States have a below basic level of prose literacy. Basically what that means is that adults with this level of prose literacy range from being nonliterate in English to only being able to locate easily identifiable information in short, commonplace prose text. For example, people with below basic prose literacy would be able to find out â€Å"what a patient is allowed to drink before a medical test†, but generally couldn’t say or find â€Å"in a pamphlet for prospective jurors, an explanation of how people were selected for the jury pool.† Shockingly enough, 55 percent of those in the lowest prose-literacy group had†¦show more content†¦Despite the necessity for literacy in the large majority of careers and occupations in today’s world, there is a shortage of programs available to try and reduce the problem. Furthermore, the programs that are set up do not even reach enough people to make much of a difference since â€Å"all of the programs now in progress are reaching little more than five percent of the millions needing help† (Printing=literacy=knowledge). This shocking statistic suggests that society is disinterested and uninvolved when it comes to illiteracy. Hopefully if more of the public realizes the dire consequences of illiteracy, more programs will be created, and their efforts will be able to reach and help a much higher percentage of illiterate people. There are a number of solutions could be tried in order to better the current situation of illiteracy. One possible solution would be establishing general reading programs for adults and older children. This idea is probably the most common type of program attempted in which teenagers and adults attend special classes where they are taught to read all over again. Although many people disagree with this method claiming that the â€Å"students† are too old and their brains are not able to learn something so complex as how to read and write an entire language, many adults are capable of achieving at least part of this goal. Even a partial literacy can be useful enough to boost success in the workforce and make people applicableShow MoreRelatedIlliteracy is a Common Problem Amongst Children and Adults in the World664 Words   |  3 PagesIlliteracy is a common problem amongst children and adults. Illiteracy exists in all nations all over the world. Not having the ability to read and comprehend is a fault of the school systems. Many people assume that illiterate Americans are c oncentrated in large cities with troubled schools. Although this may be true in some cases, there are rural areas where illiteracy is often times are overlooked. The United Nations Educational Scientific and Cultural Organization released a study stating thatRead MoreThe Cycle Of Illiteracy And Illiteracy984 Words   |  4 PagesThe Cycle of Illiteracy Illiteracy has always been a problem in society in various ways that I believe, can only be frowned upon. Events in the past and present days emphasize the importance of basic education focusing in literacy as an essential part of our society. An experience as simple as a parent being illiterate can have a ripple effect on their children. Such as, my grandfather, who was raised in Mexico and was taught that labor to provide for his family was of higher importance thanRead MoreHow Illiteracy E. Ffects Individual People And Society As A Whole1739 Words   |  7 PagesCiara Puckett Professor Jean Schloeman English 101 15 June 2015 How illiteracy e ffects individual people and society as a whole An Estimated 27 Million Americans are considered illiterate, and another 45 million are considered marginally competent in basic skills. (Women,illiteracy,pov) An illiterate person in our society faces trials every day that are taxing, making life difficult mentally and physically. There is an overwhelming amount of research and studies that indicate that individualsRead More Illiteracy in America Essay969 Words   |  4 Pages Illiteracy in America Walking into a class room full of seniors, one might not suspect that some of the students can not read above a third grade reading level (Mcmaster). In fact one million teenagers from the ages of 12 and 17 do not have the reading ability of a third grader. Literacy among American people is important because it affects our economy greatly. Not only that but it also affects the lives of the American population. Illiteracy is a large problem within the United States thatRead MoreIlliteracy Among African Americans Essay1577 Words   |  7 PagesRunning Head: Illiteracy among African Americans Illiteracy among African Americans LaKisha Heard Marygrove College Abstract The high rate of illiteracy is a major problem in the United States. Although there have been programs and initiatives started to eradicate this problem, illiteracy still plagues millions of Americans. Out of all ethnic groups, African Americans have a higher illiteracy rate. Within this project, the causes of illiteracy are revealed and viable solutions to thisRead MoreThe Negative Impacts of Illiteracy1171 Words   |  5 PagesNations defines illiteracy as the inability to read and write a simple message in any language. Traditionally, literacy has commonly been defined as the ability to read and write at an adequate level of proficiency that is necessary for communication. More recently however, literacy has obtained several meanings, such as technological literacy, mathematical literacy, and visual literacy. Another meaning is functional literacy. Functional literacy was created as an attempt to lower illiteracy statisticsRead MoreIlliteracy : The Interior Demon1126 Words   |  5 PagesRayce B. Gibson Mrs. O’Sullivan English 2 4 September 2015 Illiteracy: The Interior Demon Imagine a young fourth grader sitting in a classroom with about twenty other children. At first, they all appear to be the same. Just a blur of average-looking students sitting at their desks with literature books opened up to page forty-five. The teacher is calling on each of the students, asking them to each read a paragraph from the selected passage. All of them are having no trouble with verbalizing theRead MoreLow Literacy Is A Prevalent Problem Among Adults1494 Words   |  6 PagesReading is a skill often taken for granted by many in today’s modern society; however, low literacy is a prevalent problem among adults in the United States with potentially devastating consequences. According to Literacy INC., â€Å"a study conducted in late April 2015 by the US Department of Education and the National Institute of Literacy, 32 million adults in the United States can’t read above a fifth-grade level, and 19% of high school graduates can’t read† (About U s - Literacy Inc., n.d.). ThatRead MoreEssay on Functional Illiteracy873 Words   |  4 PagesWhat is Illiteracy? An adult or adults with a reading incapacity, a lack of knowledge of a subject, and/or a error in speech or writing according to Encarta World English Dictionary is a person or persons with illiteracy. Ronald Nash the author of an on-line article entitled The Three Kinds of Illiteracy he describes the three different types of illiteracy. Nash explains in detail cultural, moral, and functional illiteracy in his article. Cultural illiteracy defined by E.D. Hirsch Jr. is toRead MoreIlliteracy Is The Main Reason For Illiteracy832 Words   |  4 Pagesgives a person awareness of problems that are taking place In the modern world. It builds up the personality and gives right direction to every person. But what about illiteracy? Illiteracy is a basic problem taking place globally, millions of people are now uneducated. In rural areas illiteracy is mostly taken place so that children could not get education and there would be more people for working in fields in low amount of money. Poverty is the main reason for illiteracy. Children that are of primary

Rbi on Discipline Free Essays

string(322) " i chose a bad time to complete to complete SPC Snyders counseling, you might even choose the saying, the wrong time to complete SPC Snyders counseling, rather than a bad time to complete SPC Snyders counseling, but i was not sure when the classes would be over, classes we did a couple weeks ago if i remember correctly\." One thousand words on discipline, one thousand words on the Army Values, and one thousand words on what being a Soldier means to me, not counting words that are less than three letters in length, which i dont uderstand because they are words too, poor little guys, just cause theyre small , they don’t exist? Discipline, this part of the rbi is being written and discussed on discipline. I am condudcting this rbi because myself along with a few other soldiers in the platoon fucked up today and since i am on profile and cannot conduct the pushup and the sittup, my profile states that i can only walk at my own pace a distance for Physical Training, which is now called PRT standing for Physical Readiness Training, therefore writing this rbi is the punishment my leaders deemed neccesary for corrective action toward myself and others that fucked up in the platoon. RBI’s are given to soldiers for corrective action sometimes because we need trining on writing essays esspecially if a soldier is getting out of the army soon, like myself, i get out of the army in july of this year therefore i am actually kind of glad that i have to do this becaue i need to sharpen my essay skills anyway, so thankyou. We will write a custom essay sample on Rbi on Discipline or any similar topic only for you Order Now Disciline means control gained by enforcing obedience or order. It also means orderly or prescribed conduct or pattern of behavior. Discipline is important in all situations by everyone young and old, big or small, short or tall, white or black, or hispanic, or asian. so any race religion hieght or weight, no matter who you are or what job you have, whether it be in the army navy airforce marines or even if you work at wal-mart, or k-mart or chuckee cheeze, or even mcdonalds, but most importantly in the military, army, and military police corp, discipline is one of the most important traits a person can have. Discipline can vary from keeping yourself from eating the last piece of pizza or doing the wrong thing, such as not going to a class you are told to show up at, (even if you have a valid reson for not showing up and the person your tryng to explain it to wont listen to you and keeps interupting you, which is rude as fuck, but oh well, its the army, what can i say. hats why i usually dont even bother trying to explain myself wheter i do or not i am still going to get into the same amount of trouble because some people just dont give a shit what you have to say when they are having a bad day, i like how when some people have bad days they take it out on everyone else, or when leaders dcide one day to be super hooah when they usually are pretty laid back. thats also one of the reasons hat i am getting out of the army, that and at least one thousand other reasons) to even killing someone. Without discipline, the united states army every state in the united states of america and every oth er country in this world would be way way more chaotic than what it is now, i could not even imagine the world and the army being more chaotic than it is now. Jim Rohn said once, â€Å"Discipline is the bridge between goals and accomplishment. Discipline is applied to each activity in our lives. The discipline in the One Seventyth Military Police Company has been worsening since weve begun reintegration into the United States, personally I believe that has happened because the leaders in the company are not enforcing discipline, mostly because over in Afghanistan while we were deployed we bacame such a tight nit family that we saw eachother more as family than soldiers and non-comissioned Officers. Discipline down-range was still there just not as much as the Army expects it to be. So that being said, I also believe that discipline in this company has dropped because soldiers feel as though our leaders do not care about the welfare of the soldiers, maybe they do but it doesnt show.. Prime example, yesterday SPC Snyder asked Staff sergeant Holenbach if he would give her a counseling on requesting leave and the procedures she needs to follow. Staff sergeant Hollenbach then told her that he would get it done, later on he told her that he would be off the followng day and to have her get with SGT Quirarte and have him give her a counseling. The next morning, SPC Snyder found out that SGT Quirarte was on leave and coud not counsel her. SPC Snyder then came to me thinking I was the acting Squad leader and the next leader she should come to in her chain of command and then asked if I would counsel her on requesting leave and the procedures she needs to follow since Staff sergeant Hollenbach was off, From what she said, i understood that Staff sergeant Hollenbach told her to get her leave packet done first thing in the morning, i understand that SPC Snyder and I did not show up to class at 0900, i was in charge, so i was therefore, i was taking charge, as the saying goes â€Å"When in charge, take charge† which i am sure every soldier in the United States army has heard more than once. I understand that i probably should have chosen a different time to complete the counseling but i figured since her own team leader isnt here and wasnt going to complete the counseling on his day off and not take care of his soldier then i should be the one to take care of her, since her team leader wasnt going to be able to do so, when i deem neccessary, it is definatley absolutley one hundred and ten percent my fault that i chose a bad time to complete to complete SPC Snyders counseling, you might even choose the saying, the wrong time to complete SPC Snyders counseling, rather than a bad time to complete SPC Snyders counseling, but i was not sure when the classes would be over, classes we did a couple weeks ago if i remember correctly. You read "Rbi on Discipline" in category "Papers" mind you. nd if the classes did take all day then the leave packet would not have been complete in time to turn it in that day, and therefore would take alot longer to get passed up through the chain of command and get approved or dissaproved. So, my bad, this type of incedent from me will not happen again, and this type of behavior from me will not be seen again. Also discipline comes in the same catigory as attitude. In that i mean from what i see, higher leaders, such a platoon sergeants dont have there prorities in order, i believe taking care of soldiers comes first in my mind, i do not see that in our senior leaders. i always take care of my soldiers issues first, i could not care less anout mne until my soldiers issues are resolvled. Leave packets sitting on the same desks for days does not say good things, deamening sldiers, does not say good things, and getting upset when (HOly shit, i am only at six hudred words, and this has to be done by tomorrow morning? This is bullshit) and even denying a soldier theyre right to attend an appontment when a soldier has an appointment whether it interfres with work or not, that does not say that a Non comissioned officer cares about the health and welfare of there soldiers. Overall i believe that the soldiers discipline in this company has dropped because the soldiers in this company feel as though theyre Non-comissioned officers do not care about the health and welfare of them. The mentality in this company seems to be, â€Å"If the Non-comissioned Officers in this company dont care, then why should I? 1006 The seven Army Vaues. This RBI is being written to discuss the seven army values, which consist of Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Persanal Courage . Integrity is not just a word that defines honesty and trust, but it is also one of the words that makes up and defines the Army Values. Integrity is probably, in my mind, one of the most important, valuable and worth meaning words the United states Army uses. The united states Army defines Integrity as doing what is right always, mentally, morally, and physically. Doing what is right always, means being able to do everything you are supposed to the correct way when no one is around to watch you or being able to do the things you are tasked out to do the right way without having anyone be there to supervise you, being able to have people trust and believe in you that you will do what your told the right way, like from a Non-comissioned officer. Being able to do even little missions and have every one trust you to get it done the right way is a very important aspect of being in the united states Army. If no one can trust you to do things the right way when they tell you to conduct a mission, you wont be asked to do anything, you wont be put in charge of anything, and you wont get to go to any schools, especially any schools you actually want to attend. Integrity also works the same way when you are at a school or away from your company or even on leave or a four day pass. While at the school or class or even on leave or a four day pass or whatev er you might be at. Letting your company, or team leader or squad leader or platoon sergent know what is going on with you at your school or class is a must and you also must be honest and tell your team leader, or squad leader, platoon sergeant the truth, like maybe if you get counseled for something while at your school for any reason at all you just might let your team leader squad leader or platoon sergeant know about this so that they know what is going on with you, being truthful with everyone will show them that you can be trusted even if things are not going good for you in school or class or at home on leave or whatever it is that you are doing while you are away from the company or base, they might even say they will try and help you out with your class, but maybe as soon as you go in to talk to them for help, you most likely get yelled at and also get talked down to like youre an idiot, and you feel like you wished you wouldnt have even let them know you were having trouble because now you lo ok like a fool and an idiot, so next time you dont tell them that you need help and then you get into even more trouble because now they say you cant be trusted and that you dont have any Integrity. You earn integrity by doing what you are told and doing it without having to be supervised and getting whatetever it is that you were told to get done finished the right way without messing it up. if you continue to do everything that is asked of you the right way and more every time your supervisors will learn and come to trust you because they can count on you to do what they ask, they wont question your word or integrity. Then there is integrity like good conduct. Good conduct can be described as conducting yourself in a professional manor at all times, being in the united states Army you must conduct yourself in a professional manor at all times whether you are working, on post or off post on leave or not, during the weekend and even if you are at a school or class, especially for being part of the united states army Military Police Corps, we always have to be conducting ourselves in a professional manor at all times whether you are working, on post or off post on leave or not, during the weekend and even if you are at a school or class, we always must maintain professionalism, because we are always being watched. If you screw up and do not conduct yourself in a professional manor you will pay for it, esspesially if you screw up and dont tell your team leader, squad leader, or platoon sergeant about the incident and they somehow find out later on, your punishment will be even worse then. and it wont be very nice in most cases. For example if you are failing a class and you decide to take a drop make sure you know what you are doing or getting yourself into, because every one that sent you to that class or school is expecting you to finish, if you take the drop you will not be conducting yourself in a professional manor. MENTALY MORAL: This one may be a little hard to discuss and describe and write about because I haveno idea what to say or write, but I will do my best, besides moral integrity is at stake once again. Being mentally moral really doesnt have too much to do with anyone else but you. In my opinion being mentally fit or having mental integrity is a big part of being in the united states Army or in whatever professional field you might be working in, wheteher it be in the army, navy, airforce, marines, or even if you are a lawyer or car salesman, is really important. If you cant be mentally honest or true with yourself then how can you be honest and true with anyone else? If you dont trust yourself and be honest or true with yourself then how are you going to be honest and true with anyone else, you cant be honest and true if you are not mentally fit and that you are in denial and that is not good because then everyone will think you are a basket case and just write you off as some idiot and someone that they will never trust to do anything the right way, because you lie to yourself and everyone else will think of you as a liar. For example if something is wrong and you keep telling yourself verything is all good, and everyone around you can see that something is w rong but you wont admit it then you show everyone else that you cant handle the truth with yourself then how can you handle being truthful and honest with anyone else. Kind of a messed up situation you would find yourself in. If this part didnt make much since then it was a good paragraph because I have no idea what to say about this, couldnt even find it on line to help with this part of the essay. Hell everyone says they are good when they are really not, maybe money, or spouse or something, in that case every one is a victim of not being in a mentally fit or mental integrity position. So basically being good in your head and having your melon in good shape and believing and trusting your self will greatly help you and others to see that you are actually mentally fit and you have good mental integrity which will then help them have trust in you and task you out for missions because they will trust that you will get the mission complete the right way. 1018 What it means to me to be an american soldier in the united states army. In this section of the rbi i will be writing and discussing what it means to be an american soldier in the united states army to me, i will mostly basically be describing the united states army’s Soldiers creed in my own words. A soldier is a member of the land component of national armed forces; whereas a soldier hired for service in a foreign army would be termed a mercenary. The majority of cognates of the word â€Å"soldier† that exist in other languages have a meaning that embraces both commissioned and non-commissioned off icers in national land forces. The word soldier entered modern English in the 14th century, from the equivalent Middle English word soudeour, from Anglo-French soudeer or soudeour, meaning mercenary, from soudee, meaning shilling’s worth or wage, from sou or soud, shilling. The word is also related to the Medieval Latin soldarius, meaning soldier (literally, â€Å"one having pay†). These words were ultimately derived from the Late Latin word solidus, referring to an Ancient Roman coin used in the Byzantine Empire. In most armed forces use of the word soldier has taken on a more general meaning, due to the increasing specialization of military occupations that require different areas of knowledge and skill-sets or what the united states army would refer to as Military Occupational Specialty. As a result, â€Å"soldiers† are referred to by names or ranks which eflect an individual’s military occupation specialty arm, service or branch of military employment, their type of unit, or operati onal employment or technical use such as: trooper, tanker, commando, dragoon, infantryman, marine, paratrooper, ranger, sniper, engineer, sapper, medic, or a gunner. So what does it mean to me to be a soldier you ask? Hmm†¦ There are many sections to the soldier’s creed which all influence my life, both the way I live and the way I think. All soldiers whether old or new, should try their hardest to abide and live by the soldier’s creed. The soldier’s creed has taught me many things that make me who I am today. â€Å"I am an American soldier,† To me, that means I have the right to say this anywhere and everywhere I go. As an American I have Freedom of speech, religion, and pursuit of happiness. As a soldier in the united states army I defend these rights. â€Å"I am a warrior and a member of a team,† I will fight and give my life for my country, and as a member of a team I know I will never be alone because i will always have my battle buddy to my left and my right, right next to me, there to fight the battle and complete the mission just as i am. â€Å"I serve the people of the United States, and live the army values† When I recite this I stand proud that I am one of few that chose to serve and protect the United States of America. Now, as a soldier I not only follow the rules of the Bible, but I live the seven army values. Loyalty, I will and always will stand by my fellow comrades, soldiers and battle buddies, always being loyal and trustworthy. Duty, I will perform my job to the best of my ability. Respect, something earned, not given. I respect everyone that serves this nation proudly with me, but i believe that respect is a two lane road, meaning, if i give you the respect i think you deserve but dont get the respect i deserve in return then i will never give you that respect again. Example, if i give a Non-comissioned officer the greeting of the day and the just continue walking without saying a word back, then i will never give that non-comissioned officer the greeting of the day again. Selfless Service, I don’t want to die, but I will if it keeps my fellow comrades and soldiers and battle buddies and family back home safe and continues the freedom they have always known. Honor, every day when I put on the uniform of the united states army I have great pride and honor in myself and others who also where the same uniform. Integrity, learned from our parents as kids, enforced as service members, always do what’s right no matter what, wheteher you are on post or off post on duty or off duty on leave or a four day pass or not. And last but not least, Personal Courage, if my country calls on me to do something and complete a mission, I have the personal courage to do whatever they ask of me. The Warrior ethos are the best and most important part to me in the soldier’s creed. I will always place the mission first, I will never accept defeat, I will never quit, and I will never leave a fallen comrade. † No matter where I am on duty or not, on pos t or not, on leave or a four day pass or not, the mission will always come first (right after my family) or I will die trying, if that is neccesary. Part of being a soldier in the united states army is always being accountable and being on time, that is also very important. As a soldier in the United States Army we are accountable for any responsibilities we are given. Many responsibilities are given to us and there are also many situations where time is of the utmost importance. As a soldier in the united states army we have responsibilities such as, following the Army values in our daily lives, in and out of uniform, on or off post, on duty or not, because we are soldiers twenty four hours a day and seven days a week. Keeping our barracks clean our rooms and the common areas and always be ready for inspection. We are responsible for knowing about the United States Army, its regulations, rank structure and knowing our military occupation specialtys. With some military occupation specialty we have security clearances and are given a lot more responsibility than soldiers without security clearances. Everyday those with clearances are around sensitive information to the United States Army which could have a negative and detrimental effect on the united states of america and the united states army. We have the responsibility to protect this information and make sure the wrong people don’t get access to it. We have responsibility to look out for our fellow battle buddies in and out of uniform as well. We should always be looking out for them during the duty day and even in and out of uniform, on or off post, on duty or off duty, because as i said erlier, we are soldiers twenty four hours a day and seven days a week, making sure they are doing the right thing, keeping their uniform squared away and helping them when they need the help. Being stationed in another country where English isn’t the first language brings about more dangers which in turn creates more responsibilities as a battle buddy. Soldiers stationed in like say Korea also have the responsibility of representing the United States whenever tey step outside the gate or even go through the checkout line at the P. X. How we act is how the people of Korea will view the United states army and the United stated as well. We are responsible for leaving a good impression. As a soldier in the united states army we are trained to follow orders and always held accountable for this as well as carrying out any mission we are handed. All actions we take as a soldier we are held accountable and we have to be able to answer for everything we do, wheteher the person you are answering to wants to listen or not, which in most cases they dont want to hear what you have to say because leaders are right no matter what. 1003 -THE END- How to cite Rbi on Discipline, Papers

Gantt and Pert Charts Essay Example For Students

Gantt and Pert Charts Essay We think in pictures. Therefore, if can e complex ideas as picture, this will help our understanding. 6. It organizes your thoughts. A big problem is conquered by dividing it into component parts. A Giant chart will force you to do this. 7. It demonstrates that you know what youre doing. When you produce a nicely presented Giant chart with high level tasks properly organized and resources allocated to those tasks, it speaks volumes about whether you are on top of the needs of the project and whether the project will be successful, 8. It (should) help you to set realistic time frames. The bars on the chart indicate in which period a particular task or set of tasks ill be completed, This can help you to get things in perspective properly. And when PU do this, make sure that you think about events in your organization that have nothing to do with this project that might consume resources and time. 9. It can be highly visible. It can be useful to place the chart, or a large version of it, where everyone can see it, This helps to remind people of the objectives and when certain things are going to happen. It is useful it everyone in your enterprise can have a basic level of understanding of what is happening with the project even if they may not be directly involved with it Disadvantages of Giant Charts. They can become extraordinarily complex. Except for the simplest projects, there Will be large numbers Of tasks undertaken and resources employed to complete the project. There are some very good software programs that can cope With all this complexity (e. G. Microsoft Project). However, when the project gets to this level, it must be managed by a small number of people (perhaps one) who manages all of the details. Sometimes this does not work so well in a business that is not used to this type of management. Big businesses will frequently employ one or more project managers who are very skilled in this. For a range of reasons, this may not work so well in a smaller enterprise. The size of the bar does not indicate the amount of work. Each bar on the chart indicates the time period over which a particular set of tasks will be completed, However, by looking at the bar for a particular set of tasks, you cannot tell what level of resources are required to achieve those tasks, So, a short bar might take 500 man hours while a longer bar may only take 20 man hours. The longer bar may indicate to the uninformed that it is a bigger task, when in fact it is not. They need to he instantly updated. As you get into a project, things will change. If youre going to use a Giant chart you must have the ability to change the chart easily and frequently. If you dont do this, it will be ignored. Again, you will probably need software to do this unless youre keeping your project management at a high level. Difficult to see on one sheet of paper. The software products that produce these charts need to be viewed on a computer screen, usually in segments, to be able to see the whole project. It then becomes difficult to show the details Of the plan to an audience. Blether, you can print out the chart, but this will normally entail quite a large cut and paste exercise. If you are going to do this frequently, it can be very time-consuming. Advantages Of PERT Large Project Planning: A PERT chart makes planning large projects easier. It answers three key questions about each activity that help managers identify relationships between tasks and task dependencies. These questions involve how long it will take to complete an activity, and which other activities must occur immediately before and immediately after this activity for effective reject completion. PERT is a good way of making these relationships visible in a diagram.

New Burger King Seven Incher Ad Report free essay sample

Advertising has a big effect on selling products or propagandizes. That’s why; companies and organizations start to increase their advertising expenses. A research made in 1985 indicates that in 1983, companies worldwide spent $19,837,800,000 on advertising. In 1984, $23,429,700,000 was spent and in 1991, about $52 billion was spent on advertising by companies. This shows us that companies understood that advertising is the best way of selling. All of these companies want to make their advertisements effective and memorable, but what makes an advertisement memorable? An illustration, a headline and a copy can make an advertisement incredibly memorable. The first feature, which makes advertisements effective, is an illustration. An illustration has a great effect on advertisements. They can easily make them memorable. First, the size of the illustration is very important for effectiveness of the illustration. The size of the illustration should be between 1/4 and 2/3 of the page such as 66% of top-scoring advertisements. So you can put headline and copy on the blank side of the page. We will write a custom essay sample on New Burger King Seven Incher Ad Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, inad, advertisers used 2/3 of the page as an illustration. Secondly, the subject of the illustration is very important to capture customers. Most (36%) of the top scoring ads uses the technique of borrowed interest. For instance,   uses borrowed interest. In headline it says, †, that’s why, advertisers used a woman, which look like a surprised. To conclude, an illustration may make an advertisement such as, very effective with its size and subject, but there are more can make an ad memorable. The second feature that makes an ad memorable is a headline. A headline has a great effect on stopping power. It makes people stop and read the rest of the ad. So people may buy the product. First, the size of the headline is very important to make a headline memorable. It should not be very small or very big. The top scoring ads use commonly half inch or in rare cases less than half-inch headlines. For example, in ad, advertisers used a headline, which is 2. 5 inches. First row of the headline is written bigger than the second row, because advertisers wanted to make both rows in the same width. Second, the length of the headline is as important as the size. If the length of the headline is too long, people may easily forget it or don’t want to read it because it is long. 36% of the top scoring ads uses a headline between 1 and 6 words. So it can be memorable. For instance, advertisers used 5 words in the headline of   It is a basic phrase, which people use in their normal life. So, it is easy to remember. In conclusion, a headline is a basic way to make people remember the ad, but still there is one more thing to talk about. The last feature, which makes an advertisement effective and memorable, is a copy. Actually, copies haven’t a big effect on effectiveness, but after people stops because of the headline and the illustration, the copy becomes important. First property, which makes a copy effective, is its length. About 70% of top scoring ads have copy, which has words between 26 and 100. So people can read it easily and it will not bore them. For example, and has a copy made by 47 words. So it is easy to read and understand. Secondly, the message of the copy is a big effect on ad. Every copy has its own message. Some copies give people information about the technical specifications of the product. Some explains how to use it and some tells how the product will make you happy. The major (33%) part of the top scoring ads’ copies includes information about the usefulness of the product. So the advertisers can easily fool the customers. For instance,   ad’ copy is about effects of the hamburger on the potential consumers. To conclude, even though the copy is not very important at the beginning, it becomes very effective with its length and message. In other words, most of the top scoring ads such as   uses illustrations, which do not fill all of the page and includes the subject of borrowed interest; headlines, which are about half inch and less than 7 words and copies, the lengths are between 26 and 100 words and explains how do the products helps you, to improve their sales. However I am sure all these would change in the future such as entire page illustrations and copies less than 50 words.

Tom Stoppard and Rosencrantz and Guildenstern Are Dead essays

Tom Stoppard and Rosencrantz and Guildenstern Are Dead essays Although Tom Stoppard established his reputation with Rosencrantz and Guildenstern Are Dead when it was first produced in 1966, the playwright often appears reluctant to talk about his second play. Stoppard, who most critics report to be a very private person, repeatedly offers his interviewers only cryptic responses to their questions about the meaning of the piece. When asked whether or not Rosencrantz and Guildenstern embody any particular philosophy, Stoppard replied that the play does not reveal any profound theories or metaphysical insights "on a conscious level, but one is a victim and beneficiary of one's subconscious all the time and, obviously, one is making choices all the time. It's difficult for me to endorse or discourage particular theories I personally think that anybody's set of ideas which grows out of the play has its own validity." Stoppard, like many renowned playwrights before him, seems almost to delight in adopting such an equivocal stance. As he tells Rodger Hudson, Catherine Itzin, and Simon Trusslerthe editors of Theatre Quarterly in a frequently cited interview, "insofar as it's possible for me to look at my own work objectively at all, the element which I find most valuable is the one that other people are put off bythat is, that there is very often no single, clear statement in my plays." 1 Similarly, in an interview with Jon Bradshaw, Stoppard explains, "the play had no substance beyond its own terms, beyond its apparent situation. It was about two courtiers in a Danish castle. Two nonentities surrounded by intrigue, given very little information and much of that false. It had nothing to do with the condition of modern man or the decline of metaphysics. One wasn't thinking, 'Life is an anteroom in which one has to kill time.' Or I wasn't, at any rate. God help us, what a play that would have been. But Rosencrantz and Guildenstern weren't about that at all. It was about two blokes, right?" 2 Desp...

Double-Acting and Single-Acting Baking Powder

Double-Acting and Single-Acting Baking Powder If youre like me, youre lucky to pay attention to a recipe enough to notice whether youre supposed to be using baking powder or baking soda. Both ingredients cause baked goods to rise, but they are not interchangeable. Also, there is more than one type of baking powder. You can find single-acting baking powder and double-acting baking powder. You may be wondering how they are different or whether you should use half as much double-acting baking powder as single-acting baking powder. What's the Difference? You use the exactly same amount of double-acting baking powder as you would single-acting baking powder. The difference between the two types of powder is their chemical composition and whether they produce the carbon dioxide gas bubbles that make your baked goods rise when the ingredients are mixed or when the product is heated in the oven. Both types of baking powder produce the same amount of gas, so they are equally effective as leavening agents. Single-acting baking powder reacts with a water-based ingredient to form bubbles as soon as the ingredients are mixed. If you wait too long to bake your food or mix it too long these bubbles will escape and your food will fall flat.Double-acting baking powder produces some bubbles when the ingredients are mixed, but most of the rising occurs once heat is applied. This product is more reliable for home baking because it is harder to overbeat the ingredients and the recipe is less susceptible to failure if you forgot to preheat your oven. Because it is practically failsafe, this is the type of baking powder most often found in stores. Youll encounter single-acting baking powder in commercial applications, plus this is the type of powder you would make if you prepare baking powder yourself.

Comparing the philosophies in Camus's The Stranger and Frankl's Man's Essay

Comparing the philosophies in Camus's The Stranger and Frankl's Man's Search for Meaning - Essay Example Meursault is a clerk, who seems to have no feelings and spends afternoons in lovemaking and empty nights in the cinema. He reaches self-knowledge by committing a crime - he shoots an Arab on the beach without explicit reason and motivation - it was hot, the Arab had earlier terrorized him and his friend Raymond, and he had an headache. Meursault is condemned to die as much for his refusal to accept the standards of social behavior as for the crime itself. In his great work, "The Stranger," Albert Camus exposes his readers to the existentialistic parts of philosophy. The existentialism within his work shapes his characters, by determining how they will act and respond to what is going on around them. However, due to the existentialism, the character stands out in a way unique to the characters in that work. Meursault, the protagonist in "The Stranger," is an insensitive individual. He shows no feelings towards anyone throughout the novel. It is this lack of feeling that strongly reflects the philosophy of existentialism. Meursault does not feel any sensations a normal human would have with members of the opposite sex, nor does anything important seem to interest him. This lack of feeling, Meursault does realize it is a problem, for he states himself, "I explained to him, however, that my nature was that my physical needs often got in the way of my feelings.(pg 65)" also sees no reason for change in his life. The common theme is that life will be meaningless if we don't put anything into it. Another good example would be after Maman's funeral, Meursault says that, "It occurred to me that anyway one more Sunday was over, that Maman was buried now, that I was going back to work, and that, really, nothing had changed." The work of Camus show the theme of absurdity that life is meaningless by death and an individual can't make sense of his experience. Work, a home, and a girl is what Meursault has, and he feels nothing more is needed. He is very existentialistic because of his fate. When the priest asks Meursault if he would like a different life, his response was that he would like one that would be exactly the same as this current one. The fate for the rest of his life rolls a rock to the top of a mountain, then stops and watches it roll back past him. There is no way we can control our fate, because it is predetermined. When he was asked whether he would like to move to Paris, Meursault responded that "people never change their lives, that in any case one life was as good as another and that I wasn't dissatisfied with mine here at all." FRANKL'S PHILOSOPHY In general Victor Frankl sees man as a free, self-determined agent who uniquely determines the meaning of his own individual life, having the potential for either great good or great evil. He stresses man's responsibility for his own life: "things determine each other but man is ultimately self-determining" (p.157). He asks, "How can we dare to predict the behavior of man"(p. 155). Yet he cautions that "freedom...is not the last word"(p. 155) but rather "is in danger of degenerating into mere arbitrariness unless it is lived in terms of responsibleness" (p. 156). Frankl sees the primary motivation of man as "the striving to find meaning in one's life" (p. 121). This is not

Organizational ledership at the Huffington Post Essay

Organizational ledership at the Huffington Post - Essay Example The researcher states that Arianna Huffington currently serves as President and Editor-in-Chief of The Huffington Post Media Group, which following the acquisition of her website in 2011 by AOL, includes responsibility for a number of associated online properties owned by the multi-media conglomerate. Huffington’s leadership and organization ability was clearly recognized by AOL at the time of the acquisition, and she appears to have taken on even more responsibility at the new company than she had when The Huffington Post was independent. Arianna Huffington recently became embroiled in a media turmoil related to corporate management at AOL when she effectively fired Michael Arrington, the editor and founder of the popular ‘TechCrunch’ blog which had also been acquired by AOL. Despite the widespread acknowledgement of Arrington’s conflict of interest in publishing stories on venture capital themes and start-up companies in which he was also to lead investme nt in, many analysts were surprised more by the apparent power that Huffington had acquired within AOL itself in corporate management. Arianna Huffington’s rise to power, wealth, and fame spans 60 years from her birth in Greece, education at Cambridge, and activism in conservative Republican causes for her husband in the 1980’s, to running for governor of California in the 1990’s and founding The Huffington Post in 2005. She is widely regarded to have changed the way news in published, read, and discussed with her blog and social network driven website. A review of Arianna Huffington’s life and organizational leadership style depict a portrait of an extremely powerful, well connected, and successful woman who has achieved a position of strength in America’s cultural, political, and corporate environments that few other figures in history have achieved. 2) The Current Situation of the Huffington Post The AOL Company of today, led by CEO Tim Armstron g, is a vastly different organization than the original â€Å"America Online† company that merged with Time-Warner in 2000 under the direction of CEO Steve Case. The AOL merger has become a case study in business management and is seen as one of the worst corporate management mistakes of all time. AOL emerged as the gateway to the internet for millions of first time users in the late 1990’s through its telephone-based ISP services. It has since come to be seen as one of the leading examples of the â€Å"dotcom† era, the huge speculative frenzy that coincided with the initial internet boom in the stock market. (Case, 2011) At the time of the merger in 2000, AOL had a market value of around $163 billion dollars, and was considered on equal standing with the media giant Time-Warner in value based on market capitalization. (Johnson, 2000) Nine years later, Time-Warner â€Å"spun-off† AOL from its business organization, as a new company with a second IPO, and its market capitalization was just over $3 billion dollars. (Bavdek, 2009) AOL’s dial-up based ISP business had been made nearly redundant by advances in broadband, wireless, and mobile technologies. What remains unclear is why the Time-Warner-AOL merger failed so badly, in that management was unable to bring any value from the venture or integration between all of the media channels, internet sites, and cable networks brought together under the single company organization. Instead, a staggering $160 billion dollars of market capitalization was lost or squandered by the deal through corporate managem

Investors Valuation of Stock Essay Example for Free

Investors Valuation of Stock Essay An investor should value a stock by looking at the intrinsic value of the stock and how the market value compare to the intrinsic value. The most common mathematical method of valuing stock is to determine the price earnings ratio (P/E). The P/E ratio is calculated by dividing the share price by the company’s net income. As a general rule a P/E ratio should be in the higher teens. Stocks with a below-market P/E are considered cheaper, and a higher P/E ratio are considered expensive (Kansas, 2014). To evaluate if a stock is under or over-valued investors should look at the CAPM (Market securities Line) based on the Beta of the company and determine the performance of the stock. An investor can use indexes, such as the Dow Jones, NYSE, or SP 500, in stock valuation. Value investing is common for investors. It is misrepresentation of price so the buyer buys a stock at a lower price than true worth or sells at a higher price than true worth. Considering all variables and determining true fault in price, this method provides investors easy margins. Investors’ value stocks using various strategies and methods, but all driving factors are in hopes of gaining margin and growth of the company invested in. The concept of stock valuation is simple. However, predicting the future is not as simple and can be complicated. Market Valuation of Stock Market and investors value stock differently. The market depends on expectations and recent information available to the market. The market’s value of stock are usually based on past history and trends. Based on current economic conditions we look at the past and see how it would look going forward. Through use of charts, value lines, or other indicators, the market looks at certain things such as floors, ceiling, resistance points, when valuing stock. The stock value is a collective price based on numerous variables considered, equaling a company’s worth combined with social trends and economic factors. The most common value of a stock for the market is the open and close prices. NASDAQ uses an auction approach called opening cross and closing cross to determine stock prices (â€Å"Stock Market Prices†, 2014). The opening cross uses computer software to determine opening prices for stocks based on night trading; buying and selling of stock during close of business. The closing cross software calculates closing price based on  that day’s trades. The technology takes into consideration each trade made at the exchange and sets what is referred to as the fairest closing price. The final stock prices are released after close of the exchange and work as a main factor for night trading. The amount an investor is willing to pay is often dependent on the prices set by the market. Stock Market Prices. (2014). http://money.howstuffworks.com/nasdaq-opening-closing- cross1.htm Kansas, D. (2014). Evaluating a Stock. Wall Street Journal. Retrieved from http://guides.wsj.com/personal-finance/investing/how-to-evaluate-a-stock/.

The Automobile in Death of a Salesman Essay -- Death Salesman essays

The Automobile in Death of a Salesman      Ã‚  Ã‚  Ã‚   In modern society, most Americans own an automobile. In the wealthier households, a family of four may own as many as three to four automobiles, one for each driver living in the house. However, the automobile has not always been a staple of living in America.   In the 1940s, a family with an automobile was considered well-to-do, as well as wealthy and hard-working.   It is during this time period that Arthur Miller’s play, Death of a Salesman, is set. Miller gives the reader a glimpse into the life of Willy Loman, and in doing so provides an intriguing insight into the common American family of the time. Willy Loman is the everyman, constantly pursuing the â€Å"American Dream.† Part of the â€Å"American Dream† constitutes owning an automobile, which the Lomans do.   However, the importance of the automobile in this play reaches far beyond ownership. In the first scene it is addressed when Willy’s wife Linda asks him worriedly if h e has smashed the car. In the closing scene, Willy commits suicide by smashing his car into a tree. In Death of a Salesman, the automobile plays a major role, functioning both as a symbol and a tangible manifestation of the â€Å"American Dream.†Ã‚      In the opening lines of Death of a Salesman, Linda Loman worries that something has â€Å"happened† to her husband Willy.   After Willy assures her that â€Å"nothing happened,† Linda asks, â€Å"You didn’t smash the car did you?†. This initial exchange sets up the significant role the automobile will have in the events of the play. In Linda’s mind, she instinctively makes the leap from a problem with Willy to a problem with the automobile. Although she is anxious about the state of the family car, Linda is not a materialistic or s... ...n depicts another outmoded character in a society on the brink of great social change.       Works Cited and Consulted:    Lhannon, Jr., W. T. Deliberate Speed: The Origins of a Cultural Style in the American 1950s. Washington: Smithsonian Inst. P., 1990.    Miller, Arthur. Death of a Salesman. New York: Viking P, 1966.    Oakley, J. Ronald. God’s Country: America in the Fifties. New York: Dembner Books, 1990. 245.    Murphy, Brenda and Susan C. W. Abbotson. Understanding Death of a Salesman: A Student Handbook to Cases, Issues and Historical Documents. The Greenwood Press â€Å"Literature in Context† series, Claudia Durst Johnson, series editor. Westwood, CT, London: 1999.    Guth, Hans P. and Gabriel L. Rico.   1993.   Discovering Literature.   â€Å"Tragedy and the Common Man† by Arthur Miller.   Upper Saddle River, NJ: Prentice Hall. The Automobile in Death of a Salesman Essay -- Death Salesman essays The Automobile in Death of a Salesman      Ã‚  Ã‚  Ã‚   In modern society, most Americans own an automobile. In the wealthier households, a family of four may own as many as three to four automobiles, one for each driver living in the house. However, the automobile has not always been a staple of living in America.   In the 1940s, a family with an automobile was considered well-to-do, as well as wealthy and hard-working.   It is during this time period that Arthur Miller’s play, Death of a Salesman, is set. Miller gives the reader a glimpse into the life of Willy Loman, and in doing so provides an intriguing insight into the common American family of the time. Willy Loman is the everyman, constantly pursuing the â€Å"American Dream.† Part of the â€Å"American Dream† constitutes owning an automobile, which the Lomans do.   However, the importance of the automobile in this play reaches far beyond ownership. In the first scene it is addressed when Willy’s wife Linda asks him worriedly if h e has smashed the car. In the closing scene, Willy commits suicide by smashing his car into a tree. In Death of a Salesman, the automobile plays a major role, functioning both as a symbol and a tangible manifestation of the â€Å"American Dream.†Ã‚      In the opening lines of Death of a Salesman, Linda Loman worries that something has â€Å"happened† to her husband Willy.   After Willy assures her that â€Å"nothing happened,† Linda asks, â€Å"You didn’t smash the car did you?†. This initial exchange sets up the significant role the automobile will have in the events of the play. In Linda’s mind, she instinctively makes the leap from a problem with Willy to a problem with the automobile. Although she is anxious about the state of the family car, Linda is not a materialistic or s... ...n depicts another outmoded character in a society on the brink of great social change.       Works Cited and Consulted:    Lhannon, Jr., W. T. Deliberate Speed: The Origins of a Cultural Style in the American 1950s. Washington: Smithsonian Inst. P., 1990.    Miller, Arthur. Death of a Salesman. New York: Viking P, 1966.    Oakley, J. Ronald. God’s Country: America in the Fifties. New York: Dembner Books, 1990. 245.    Murphy, Brenda and Susan C. W. Abbotson. Understanding Death of a Salesman: A Student Handbook to Cases, Issues and Historical Documents. The Greenwood Press â€Å"Literature in Context† series, Claudia Durst Johnson, series editor. Westwood, CT, London: 1999.    Guth, Hans P. and Gabriel L. Rico.   1993.   Discovering Literature.   â€Å"Tragedy and the Common Man† by Arthur Miller.   Upper Saddle River, NJ: Prentice Hall.

Law and Morality Essay

There has been an ongoing debate about the relationship between law and morality. Numerous writers and philosophers have proffered arguments on how law is affected by morality. The question it is believed is no longer if morality affects law, it is to what extent is law affected by morality? And should there be any limitations on the relationship between law and morality? The law and morality conflict has been persisting for many years. Both the natural law theorists and the positive law theorists would agree that there is a relationship between law and morality. The argument has now moved to what degree morality should play in law? The obvious indication that this has been laid to rest is HLA Hart’s concession made at the onset of his book, Law, Liberty and Morality. He said that there is a definitive answer of yes, that historically and casually law has been influenced by morality. In his book Hart focused on the legal enforcement of morality and likewise this essay is concerned with that question. It is believed this is the only debatable divide between law and morality. The debate became a hot topic in the 1950’s after the creation of a commission to investigate and report back on sexual moralities. The commission led to the publication of the Wolfenden Report in 1957. The report at it outset defined the purpose of criminal law as: .. to preserve the public order and decency, to protect the citizen from what is offensive and injurious and to provide sufficient safeguards against exploitation and corruption of others especially the vulnerable, that is the young, weak in body or mind, inexperienced or those in a state of physical, official or economic dependence. The Law should not intervene in the private lives of citizens or seek to enforce any particular pattern of behaviour further than necessary to carry out the above purpose. Before embarking on the discussion proper, a definition is required for morality and for what law is. Morality according to the Merriam-Webster online dictionary is (a) a doctrine or system of moral conduct; (b) particular moral principles or rules of conduct; or (c) conformity to ideals of right human conduct. Law on the other hand is defined as â€Å"a binding custom or practice of a community: a rule of conduct or action prescribed or formally recognized as binding or enforced by controlling authority. † That is morality is not enforceable by its definition while law is. Moralities are normative rules applied to a society or a sub-group of society that does not bind them in a court of law. The only enforceability of morality by its definition is from the group applying peer pressure. There are two main schools of thought in this divide between law and morality, the natural law theorists and the positive law theorists. The natural law school bases much of their ideas of law in their religious beliefs or other transcendental force such as nature. While positivists argue that law has no necessary basis in morality and that it is simply impossible to assess law in terms of morality. Opposition Supporters of the legal positivist school, such as Hart and Mills, purports that law should be in a different sphere from morality. Utilitarianism, a subgroup of the positivism, believes that laws should only serve for the maximization of utility or happiness for the majority. John Stuart Mills said that instead of society imposing morality on members of a society, the individuals should be free to choose their own conduct. Utilitarian’s are not concerned with the morality of law. They believe that law should only play a minimal role in an individual’s life. Persons should be free to do whatever they want as long as it does not harm another. This is referred to as the ‘harm principle’. Mills said â€Å"the only purpose for which power can rightfully be exercised over any member of a civilised community against his will is to prevent harm to others†. Mills went on and said that not even for the individual’s own good should such power be exerted. This argument is rebuttable in that not because there was no immediate physical harm to another, there was no harm. It could be argued that someone taking drugs or proliferating pornography causes ripple effects that may result in harm to others. Pornography promotes women as sexual objects and thereby promotes sexual violence against women. Drug users, by their combined effect, have led to the growth of large underworlds that not only supply drugs but commits direct victim crimes such as murder. If Mills theory is to be adhered to, this would mean that even in a situation of explicit sadomasochist sexual practices that could result in the injury to participants, the law should not get involved to prevent harm. This is because the individuals consented to such acts and no one will be harmed except the willing participants. In this light R v Brown would have been decided incorrectly. Hart said that the judges in Shaw v DPP, where the defendant was convicted for conspiracy to corrupt public morals after publishing a booklet containing details of prostitutes and their sexual practices, â€Å" seemed willing to pay a high price in terms of the sacrifice of other values for the establishment or re-establishment-of the court as custos morum. † The value Hart was referring to is the legality principle of Lon Fuller. He was suggesting the ruling made the law imprecise and thereby itself immoral. Fuller suggests that for law to be moral there must be eight elements referred to as the ‘inner morality of law’ or ‘principles of legality’ or ‘procedural natural law’. The eight elements are generality, promulgation, non-retroactivity, clarity, non-contradiction, capability of compliance, constancy and congruence. These elements Fuller suggests are what a good legal system should aspire for but no one system has or is expected to perfect all elements. However, significant lack of these elements may mean that a system is an immoral legal system and could support tyranny. Fuller said that tyranny is a result of the break down of the internal morality of law and was the case in Nazi Germany. Hart made that very connection between the principles of legality and tyranny when he suggested that there was no adherence to the principles of legality in Shaw v DPP and by extent was in itself immoral law. The central problem with morality is whose morality is the right morality to enforce. Nazi Germany is the best example of law enforcing morality. This is why caution must be used with the continued growth of the court making moral judgements and pronouncing itself as the custos morum. Hart said that there are several flaws with the use of law to enforce morality and if no such enforcement exists it would not necessarily lead to the disintegration of society. He said that society can support several different and sphere of morality. What is considered moral in one country is not necessarily the same in another. On a smaller scale, what is considered moral in one religion within a country may not hold true for another, yet they can exist in relative harmony through mutual respect. He also said that by using law to enforce morality will result in the stagnating of morals in time. It is evident that morality changes with time and what was immoral years ago would not be immoral today. Sometimes the existing laws do not match changes in societal. In the case R v R, where a husband was charged with attempted rape of his wife, the existing law at the time was outdated in respect of the current moral standards of society. If the courts had followed the law as was, they would directly contradict the will of society and the husband would not have done anything illegal. In that case the court made a value judgement, one based in morality to adapt to the change in the morality of society and found that a husband could in fact rape his wife. This case demonstrates the role morality plays in law. If courts did not have any moral basis, then this may lead to disconnect between the law and society. In R v R the courts had a choice either observe an immoral precedent or to adapt itself to the changing morality of the society. Although the judges may try to propound that they only declared what the law was, this judgement is one on moral basis. Should the judges have followed the law at the time that a man cannot rape his wife? Wouldn’t that have led to an infringement on the woman’s individual right? Are judges the right people to expound morality? Supporters The idea that morality has no place in law has been refuted by many theorists such as Hyman Gross and Lord Devlin. Gross contended that Law and morality are one and the same. Laws are inherently moral and that is why acts like murder, rape and theft have been made illegal. Law and morality cannot be separated as the society creates law based on the foundation that the behaviour being address has to be immoral or undesirable by the reasonable man. The problem with this view is that this cannot explain acts that are prohibited by law but not immoral or the reverse. Sex outside of marriage brings a very strong social scourge but no one believes that adultery rise to the level for legal reprimand. Devlin argued that there is an underlying moral web that keeps society together and it should be protected by law. His approach has some aspect of social contract theory, which suggests that everyone in society is there by agreement. He said that to exist in a society there must be some general principles that members have a consensus on. It could be said to be analogous to a family. In a family there may be several different personalities, but what keep them functioning like a unit is that there are underlying similar values that act as a cohesive bond between members. Devlin said in â€Å"The Enforcement of Morals† (1959) that: â€Å"Societies disintegrate from within more frequently than they are broken up by external pressures. There is disintegration when no common morality is observed and history shows that the loosening of moral bonds is often the first stage of disintegration, so that society is justified in taking the same steps to preserve its moral code as it does to preserve its government†¦ the suppression of vice is as much the law’s business as the suppression of subversive activities. â€Å" Former Minister of Justice of Jamaica, Senator Harding, in his speech at the inaugural lecture at the Institute of Law and Economics said it would have been helpful if Lord Devlin had provided examples of some modern societies which have disintegrated because of the loosening of moral bonds. And it might be a better thing for some societies to disintegrate by loosening its moral bonds. Nazi Germany comes to mind; those societies disintegrate from within more frequently than there are broken up by external pressures†¦ Devlin said that it is morals that hold society together and should therefore influence the development of law. He goes further and said that even if private acts are considered to create sufficient public disgust, that is if the ‘reasonable’ man finds this act so unacceptable then it threatens the moral fabric of society and should be subject to criminal punishment. He describes a limit of tolerance as to how much of an immoral act society or the reasonable man can tolerate. Once society passes this limit then something must be done to intervene. Lord Devlin did not suggest that it is all immorality that should be sanctioned. He suggested that the ones that bring ‘right-minded man’ to disgust should be. It is not believed that Devlin was out of touch with the state of developing individual liberty. It is how far those individual liberties will be allowed to infringe on the general public morality and liberty? There needs to be a balance between the individual’s right and the general public’s. Lord Devlin asked if society has the right to make judgment on individual morality. He answered yes, and this seems to be the accepted approach in R v Brown and Shaw v DPP. There is no where in the past were law has developed in an abstract. Law has developed along with the social changes as R v R Devlin also proposed a guideline for the implementation of statutes. He supported individualism and suggested that persons should have the maximum amount of freedom to do as they wish, except when it conflicts with the society’s integrity. He also said that law should only be created to sanction behaviours that are gross, not just merely immoral. And finally, the law should only set the minimum basic standards expected of individuals. Conclusion Morality is important to the integration of society and if the mythical social contract theory has any weight it is in fact as Devlin suggest the web that holds it together. However, it can also be dangerous and may also be the underlying reason for actual disintegration of society as in Nazi Germany. There is no correct answer or side. The answer rest in the balance: the balance between the individual right and that of society, the balance between the positivist and the naturalist, the balance between the heterosexual and the homosexual. The individual should have the right to do as he feels but there has to be limitations. The extremes of either side of the debate are the danger zones but the answer lies in the indefinable, undiscoverable shadows of the gray that rest between the divide. Bibliography 1. MDA Freeman, Introduction to Jurisprudence 8th Edition (Sweet & Maxwell) 2. Http:sixthformlaw. info/01_modules/other_materials/law_and_morality_/08_hart_devlin. htm 3. HLA Harts, Law, Liberty and Morality (University of Stanford Press) 4. Dwight Bellanfante, â€Å"Keep the law out of Gays Bedroom† (The Jamaica Observer October 31, 2004). 5. Elliott & Frances Quinn, English Legal System 11th Edition (Longman-Pearson, UK), 6. ‘Criminal Law’, Clarkson and Keating, (Sweet & Maxwell), 2007 7. Gary Slapper And David Kelly, The English Legal System 11th Edition (Routledge, UK) Page ——————————————– [ 1 ]. Law, Liberty and Morality, H. L. A Hart, Stanford University Press, 1963. Page 1 [ 2 ]. Catherine Elliott & Frances Quinn, English Legal System 11th Ed (Longman-Pearson, UK), Page 657 [ 3 ]. http://www. merriam-webster. com/dictionary/morality, accessed 20th October 2010. [ 4 ]. http://www. merriam-webster. com/dictionary/law, accessed 20th October 2010. [ 5 ]. Gary Slapper And David Kelly, The English Legal System 11th Ed (Routledge, UK) Page [ 6 ]. Catherine Elliott & Frances Quinn, English Legal System 11th Ed (Longman-Pearson, UK), Pg 655-656 [ 7 ]. Law, Liberty and Morality, HLA Hart Stanford university Press, 1963, page 3 [ 8 ]. Ibid [ 9 ]. Catherine Elliott & Frances Quinn, English Legal System 11th Ed (Longman-Pearson, UK), Page 656 [ 10 ]. [1993] 2 All ER 75 [ 11 ]. [1961] 2 W. L. R 897 [ 12 ]. Law, Liberty and Morality, HLA Hart Stanford university Press, 1963, page 7 [ 13 ]. [1961] 2 W. L. R 897 [ 14 ]. Catherine Elliott & Frances Quinn, English Legal System 11th Ed (Longman-Pearson, UK), Pg 658 [ 15 ]. Ibid [ 16 ]. [1992] 1 A. C. 599 [ 17 ]. [1994] 1A. C. 212 [ 18 ]. ‘Criminal Law’, Clarkson and Keating, sweet & Maxwell, 2007 [ 19 ]. ‘Keep law out of gays’ bedrooms’ says Harding, Dwight Bellanfante, Observer staff reporter Sunday, October 31, 2004 [ 20 ]. [1994] 1A. C. 212 [ 21 ]. [1961] 2 W. L. R. 897 [ 22 ]. [1992] 1 A. C. 599 [ 23 ]. Catherine Elliott & Frances Quinn, English Legal System 11th Edition (Longman-Pearson, UK), Page 658.

Information Literacy Essay

Information literacy is an understanding and set of abilities allowing persons to â€Å"distinguish when information is needed† and have the capacity to identify, locate, evaluate, and effectively employ the needed information. â€Å". An information literate individual is someone who has learned how to learn, and is able to: ? recognise a need for information ? Establish the extent of information needed ?efficiently access the needed information ?assess the information along with its sources critically ?add in particular information into their knowledge base  ?make use of information effectively to achieve a specific purpose ? comprehend legal, economic, social and cultural matters in the use of information ? Make use of and access information ethically Information literacy is not identical to computer literacy (which involves a technological expertise to control computer hardware and software) or library literacy (which entails the capability to utilize a library’s collection and its services), even though there is a strong relationship between all these concepts. Each literacy calls for some level of critical thinking. However weighted against computer literacy, information literacy goes further than kust having access to, and knowledge of how to employ the technology, since technology alone does not assure quality learning experiences. Compared with library literacy, information literacy is above searching through an online catalogue or other reference materials, for information literacy is not a technique, but a objective for novices. Information literacy involves knowledge of the manner in which information systems work, of the dynamic bond among a specific information need and the sources and channels needed to fulfill that need. Information Literacy – Why? Information literacy necessary given the proliferation of information access and resources. People are faced with different, abundant, information choices in the place of work, in their studies as well as in their lives. Information is available throughout community resources, media, the internet, manufacturers special interest organisations, service providers  and libraries. Progressively more, information comes unfiltered. This brings up questions about authenticity, validity, and reliability. Information is also accessible through multiple media, embracing graphical, aural, and textual. These pose special challenges in evaluating, understanding and using information in an ethical and legal manner. The doubtful quality and expanding quantity of information also cause large challenges for businesses of all types, as well as for society itself. Why has the idea of information literacy taken root? The concept of information literacy has its roots in the appearance of the information society, characterized by fast growth in accessible information and related changes in technology used to create, disseminate, access and control that information. Ever since the publication of the American Library Association’s (ALA) Final report (1989), written by a group of librarians and other educationalist, the idea of information literacy has been broadly accepted. This focus in information literacy is largely a result of its strong association with the idea of permanent learning. Conclusion: Being information literate requires knowing how to clearly define a subject or area of investigation; select the appropriate terminology that expresses the concept or subject under investigation; formulate a search strategy that takes into consideration different sources of information and the variable ways that information is organized; analyze the data collected for value, relevancy, quality, and suitability; and subsequently turn information into knowledge (ALA 1989). This involves a deeper understanding of how and where to find information, the ability to judge whether that information is meaningful, and ultimately, how best that information can be incorporated to address the problem or issue at hand. Sources: 1. http://www. nap. edu/catalog/6482. html 2. http://www. ycp. edu/library/ifl/glossary. html 3. http://www. ala. org/Content/NavigationMenu/ACRL/Standards_and_Guidelines/Information_Literacy_Competency_Standards_for_Higher_Educati on. htm#ildef 4. http://www. ala. org/Content/NavigationMenu/ACRL/Publications/White_Papers_and_Reports/Presidential_Comitee_on_Information_Literacy. htm 5. http://www. nap. edu/catalog/6482. html 6. http://notes. cc. sunysb. edu/Pres/boyer. nsf/ 7. http://www. infolit. org/index. html 8. http://www. infolit. org/documents/progress. html 9. http://www. fiu. edu/~library/ili/iliweb. html 10. http://www. infolit. org/definitions/index. html 11. http://www. infolit. org/documents/89report. htm 12. http://www. ed. gov/pubs/UnderLit/understanding. html 13. http://www. bham. wednet. edu). 14. http://www. rrpubs. com/heproc).

A Theme of Arthur Millers The Crucible Research Paper Example

A Theme of Arthur Millers The Crucible Research Paper Example A Theme of Arthur Millers The Crucible Paper A Theme of Arthur Millers The Crucible Paper The Crucible, by Arthur Miller, is not an accurate historical account, but rather an accurate portrayal of the Salem witch trials of 1692 in Massachusetts. Miller makes minor changes to the events that occurred during the trials such as the genuine names of the victims, the total number of people that were executed, and the correct ages of the characters. During the time of the witch trials, people follow their strict Puritan beliefs. They believe in hard work, prayer, and Bible study, and introspection. Miller tells of how the Salem minister catches several young girls dancing in the forest. This is a sign that the girls are practicing evil, because dancing is not permitted in the Puritan faith. The witch trials were a time of much grief, because many innocent people died without proof and guilt ruined many lives. Miller tells in detail about the witch trials and how the townspeople accept guilt of witches without evidence. People use witchcraft to gain vengeance. One of the most important themes in Arthur Millers The Crucible is that good, mercy, and justice do not always triumph over evil. In his play, The Crucible, Arthur Miller describes his character Rebecca Nurse as the best example of goodness. Rebecca Nurse is well respected in the town. She is very good with children and is called every time someone is about to give birth. She is also called upon when people become ill. She offers her help to anyone that is in need of it. She is one of the strongest members in the local church. Goody Nurse is the cornerstone of the church. She is a strong Christian and follows all Christian beliefs. She dies because she is not willing to sacrifice her principles to survive. She is a good person, but this does not prevent people from accusing her of evil. Because she is accused of witchery, she is hung like everyone else. She knows that she can lie to save herself, but she wants to retain her Christian beliefs and not turn to the ways of Satan. Because she is a strong Christian, she knows that there is a higher court after death and that her final judgment will resort in her placement in heaven. This is an example showing that goodness does not always triumph over evil. In The Crucible, Miller describes the character Reverend Hale to be the best example of mercy. Hale is summoned to come to Salem to investigate witchcraft and rid the town of evil. Hale believes he is the only one who is able to recognize witchcraft When Hale arrives in Salem, he brings big, thick books along with him. The large books, that he carries, show his confidence in his ability to free Salem of witchcraft. Hale believes that justice will be served. During the trials, Hale is trying to identify who are witches and who are not by talking to the townspeople. Hale realizes that the women are beginning to accuse other people in revenge or to save themselves. Once he realizes that everyone is lying about being a witch, he leaves and goes into the wilderness to pray and seek Gods guidance. He soon returns to Salem with a change of heart. He previously tried to find the truth, but now he insists that people lie to save themselves from persecution. He tells everyone that life is more important than their personal pride. He begins to accept the responsibility for those that have previously been hung. Miller uses his character John Proctor to represent justice in his work, The Crucible. John Proctor opposes authority in Millers play. He is portrayed as the protagonist in The Crucible. He acts as an individual and breaks away from established authority. Proctor is a man of great mind and has personal integrity and uses rational thinking. He is often viewed as the voice of reason and does not believe in witchcraft. He follows Christian principles more than the other townspeople. Proctor hates that people would lie in order to save themselves. He loathes hypocrisy because they are testifying to something that is not true. Proctor has strong moral principles with one exception. Hale asks him to recite the Ten Commandments and he forgets one of them, which in his case is the most important, Thou shalt not commit adultery. He denies all accusations of his affair with Abigail until the trial. He then admits to the affair in order to save his name and his wife. His confession shows that his principles are stronger than anything else. Though John Proctor tries to do the right thing in the end, his death shows that justice does not always triumph over evil. In Arthur Millers play The Crucible tells in detail of the Salem witch trials. He describes how witchcraft became part of everyday life among Puritans, whether they want it to be part of their lives or not. He describes how people would lie to save themselves, and confess that other women were witches. The false accusations led to more hardships among family and friends. The lies ruined many lives during the Salem witch trials. Millers play was an accurate portrayal, but it is not accepted as an accurate historical account. The townspeople of Salem participated to save themselves from persecution. It is outlandish that the Puritans came to America to escape religious persecution and they are now persecuting others. Miller uses Rebecca Nurse to show us that goodness does not always triumph over evil and that even the finest people are sometimes accused of crimes. She was hung because she refused to lie to save herself. Because she was such a strong member of the church she refused to give in to the devils wishes. Miller uses Hale to show that mercy does not always triumph over evil. Hale comes to Salem to distinguish if witchcraft is present within the community. He believes that justice will be served by the courts, but his idea of justice changes at the end of the play. He becomes merciful to the people who were accused and tried to convince them to lie to save themselves. John Proctor is the example that Miller used to show that justice will not always triumph over evil. Proctor was a strong Christian and he felt that he should confess to the affair that he previously had with Abigail. He felt that he should tell the truth to possibly get his wife freed from persecution because he felt she was innocent. Miller shows that the ideals and actions of Rebecca Nurse, Reverend Hale, and John Proctor could not prevail over evil. Miller shows us that goodness, mercy, and justice do not always lead to all of the better things in life. Not all things in life go the way that is planned.

Derecho and Derecha, Two Confusing Spanish Words

Derecho and Derecha, Two Confusing Spanish Words Two easily confused Spanish words are derecho and derecha. Both are distant cousins of the English words right and direct, and that is the source of the confusion: Depending on the context and usage, these words can carry meanings such as right (the opposite of left), right (entitlement), straight, upright and directly. ‘Derecho’ and ‘Derecha’ Explained These words are easiest to understand as nouns: El derecho is never a term of direction and is used to refer to something that is due a person according to law, moral principle or custom - in other words, a right. When used in the plural, it typically means rights such as in the phrase derechos humanos, human rights. It can also refer to a type of right that is less abstract. For example, derechos del autor (literally, authors rights) refers to royalties.La derecha refers to something that is on the right (opposite of left) side. It can refer to, for example, the right hand and the political right. The adverbial phrase a la derecha is common and means to the right or on the right. As an adjective, derecho (and derived forms derecha, derechos and derechas) can mean right (the opposite of left, as in el lado derecho, the right side), upright (as in el palo derecho, the upright pole), and straight (as in là ­nea derecha, straight line). Usually the context will make the meaning clear. Except in bad Spanglish, derecho as an adjective does not mean correct. As an adverb, the form is derecho. It typically means straight ahead or in a straight line as in anduvieron derecho, they walked straight ahead. Sample Sentences Here are some examples of these words in use: No tienes el derecho de iniciar la fuerza contra la vida, libertad, o propiedad de otros. (You dont have the right to initiate the use of force against the life, liberty or property of others.)Estos cambios pueden tener un impacto negativo contra los derechos al voto de minorà ­as raciales. (These changes can have a negative effect against the voting rights of racial minorities.)Queremos el derecho a decidir para toda la gente. (We want the right to decide for all the people.)Como consecuencia de este incidente sufrià ³ una herida grave en el ojo derecho. (As a result of this incident he suffered a serious injury in his right eye.)El coche es caro, pero no me funciona la luz de cruce derecha. (The car is expensive, but the right turn signal doesnt work for me.)El espejo derecho no es obligatorio salvo que algo nos obstaculice el uso del espejo interior. (The right-side mirror isnt mandatory unless something blocks our use of the interior mirror.)Siguià ³ derecho por un tiempo ante s de que parara. (She continued straight ahead for some time before she stopped.) Nunca he negado que hay diferente tipos de derechas. (I have never denied there are different types of conservatives.)Espero que la pared de la cocina està © derecha. (I hope the kitchen wall is straight up and down.)Gire a la derecha desde la rampa de salida. (Turn to the right from the exit ramp.)Por tradicià ³n el guila de la bandera mira a la derecha. (Traditionally, the eagle on the flag looks to the right.) If You Need To Say ‘Left’ Whether referring to physical direction or politics, the noun form for left is izquierda. The adjective form is izquierdo and its variations for number and gender. Zurdo is the adjective usually used to refer to someone who is left-handed. Some sample sentences: Sufro de constante inflamacià ³n en el ojo izquierdo. (I constantly suffer from inflammation in my left eye.)Se dice que un partido es de la izquierda cuando tiende a buscar una mayor distribucià ³n de las riquezas. (They say that a party is from the left when it tends to pursue a greater distribution of wealth.)La imagen a la izquierda muestra la rotacià ³n del planeta. (The image on the left shows the planets rotation.)Fue designado como mejor atleta zurdo del paà ­s. (He was named the countrys best left-handed athlete.) Key Takeaways As an adjective, derecho (and its feminine and plural forms) can mean the opposite of left as well as upright or straight, and it can also serve as an adverb to refer to action straight ahead.But as a noun, el derecho never refers to a direction. but to an entitlement.The noun form for something on the right (opposite of left) side is derecha.

Cost Analysis for Decision Making Essay Example | Topics and Well Written Essays - 750 words

Cost Analysis for Decision Making - Essay Example will continue making the containers and performing maintenance.)   Alternative B: Liquid Chemical Co. will continue making the containers, but it will outsource the maintenance to Packages, Inc.   Alternative C: Liquid Chemical Co. will buy containers from Packages, Inc., but it will perform the maintenance.   Alternative D: It is completely outsourced. Packages, Inc. will make the containers and provide the necessary maintenance Alternative A: In case if Liquid Chemical Company opt this alternative in which it will continue to make containers and performing simultaneously, the company will have to incur all the necessary costs as all those costs would be relevant costs needed to make and maintain the current production. Relevant costs pertaining to this particular alternative are full material costs amounting to $500,000, full labor cost which includes cost of supervisors and workers amounting to $500,000 cumulatively. Moreover, the full departmental costs of Dyers’ tha t amounts to $358,000 would also be a part of this alternative. Overall, this alternative would incur $1,717,000. The costs that are not relevant to this particular alternative are contract costs to Packages Inc in relation to maintenance and container, severance cost and pension cost. The advantage of this alternative is that the company will have control over its production pattern, job security of Dyer’s departmental workers etc. ... There will be a reduction of $50,000 in material cost, $90,000 in labor cost and $65,000 in departmental overhead costs. But additional $375,000 contract cost need to be incurred as a result of outsourcing the maintenance task. The main advantage of this alternative is that the company would be in a better position to concentrate on its core activity of making the containers and outsource the secondary activity of maintenance. The disadvantage of this alternative is that it is more costly than alternative A resulting in addition of $188,500. Alternative C: This alternative requires that Packages Inc. should provide containers to Liquid Chemical Company but the Liquid Company should perform the maintenance. This alternative would lead to substantial cost reductions in terms of material, labor and overheads including the departmental head’s salary of $80,000 as his services will no longer be required because of closure of this department. However, he would be compensated by tran sferring to some other department. The main contract fee of providing the containers that amounts to around $1,250,000 would be the most relevant cost in this regard. Overall, this alternative is more costly than previous two alternatives incurring around $1.6m. Alternative D: The final alternative provides Liquid Chemical Company to outsource both making of containers as well as performing maintenance services. This alternative would result in vanishing of all material, labor and overhead costs. At the same time the huge costs relating to contract fees, severance and pension would make this alternative as the most costly alternative as a whole. This alternative would snatch the control of Liquid Chemical Company over the quantity and quality of the desired level. Part

Cross National Perspectives on Education Essay Example | Topics and Well Written Essays - 2500 words

Cross National Perspectives on Education - Essay Example to one thing; that since it determines our lives to great extents, then the quality of our lives is directly dependent on the quality of education we get exposed to. This study text will analyze education issues on a cross-national perspective by comparing education in the United Kingdom and Japan while focussing on dominant affecting factors such as the cultural, political, and educational contexts. There exist broad parities of issues critical in determining cross-national perspectives and international education. Internationalized education may refer to transcend of national borders by one in seeking for cross-border education, and again, it may refer to the preparation of scholars to be active contributors to the interconnected globe (Wiseman 2005, p.6). Either of these definitions is driven by different values such as international communities, globalisation, market economies, and the profile of finance to mention but a few. In a collective perspective, education is in most cases driven by internal affairs which remain the duty of authorities at institutional levels such as the government (OECD 2003, p.62). In a governmental context, this will be further determined by factors which construct the ability of the government’s influence which is solely its economic performance, thus its profile of finance. Governments understand that low quality education frustrates the strides of applying education as a boost for economic development and growth, and this would in the end lead to an underperforming state in this highly globalized instant of time (Eicher & Bailey 2002, p.32). Therefore in enhancing the goals of education, governments are one, redefining the traditional approaches of providing educational. These include financial increment and providing measurable educational behaviours, competencies, knowledge, and skills. In addition, and most importantly, depicting much interest in achieving education that can be weighed at international and cross-national

Doing Business in China Essay Example | Topics and Well Written Essays - 1500 words

Doing Business in China - Essay Example It is a challenge that every businessman should take if they want to succeed. This paper provides information on how to do business in China. Relying on current literature for ideas and examples, it gives recommendations on how to deal with the Chinese and establish business in China. According to Hamilton and Jhang (2012; p.4), â€Å"China is one of the most dynamic markets in the world in which change is the only constant.† By saying this, Hamilton and Jhan point out two things about China. The first one is dynamism, and the second is change. These two things suggest the main challenge in doing business in China. Dynamism is evident in the country’s culture, political makeup and religious beliefs while change is constant and rapid in its economy. Therefore, knowing aspects of dynamism and change will give businessmen an edge in their Chinese ventures. Culture Dynamism can be found in every aspect of the culture. Importantly, every foreign capitalist should be aware of the Chinese culture in order to act according to it. Otherwise one will lose all the chance to even start business in China. Culture is a very important aspect in doing business. There are practices that should be observed and non-observance would mean ignorance and lead to failure. The most important value that the Chinese has when doing business is guanxi. This term means goodwill. ... West (2007) claims that in doing business with the Chinese, especially with the northerners, one must exercise, â€Å"eat first, talk later.† This is the same throughout China but the southerners have become more Westernized in doing business, especially Shanghai people. Nevertheless, the culture of guanxi is respected throughout the Mainland. Establishing guanxi is like developing brotherhood in the West. Along with it is showing genuine sincerity with Chinese partners. According to Hamilton and Jhang (2012), genuine sincerity goes a long way in China but not all businessmen realize its importance. Non-Chinese people think of Chinese as corrupt, possibly because of the practice of guanxi but they should understand that guanxi is not similar to bribery. Many Chinese do not accept bribes for jobs they ought to do. For instance, one taxpayer gave a significant amount of money to a banker in gratitude for the fast transactions they had with the bank. When the banker saw it, he di d not feel the need for the gift and credited the amount to the company’s account. This act illustrates that bribery is not the way to do business in China. Similarly, foreign visitors are not obliged to give tips to the Chinese. Tips in hotels and restaurants are welcome but they are not expected. The Chinese people appreciate tips even in small amounts but they will do their job even without tips. Greeting them, exchanging stories and smiles are more valued, as it goes with business. One thing that is valued much in China is presence. According to Hamilton and Jhang (2012), visiting often will create goodwill among the Chinese. They cite that Hank Paulson, former CEO of Goldman Sachs, spent 70 visits in China, thus making him well-regarded in the country. Another man named Jim Rogers, an

Event design and experience

Event design and experience Introduction Before we can discuss what an event is we must understand what the definition of event design is, for the purpose of this report we shall be employing a definition taken from EMBOK which we feel is the clearest definition. Event management is the process by which an event is planned, prepared and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control and analysis of time, finances, people, products, services and other resources to achieve objectives. An event a mangers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling and evaluation and events design, activities and production. Silver (2004a) Update EMBOK structure. Chicago the theatrical musical was performed at the Kings Theatre, Glasgow and was attended on the 10th October 2009. For the purpose of this report we shall be looking at the how the event was staged and the interaction of the performers, audience members and stakeholders which when put together would hopefully make the experience a positive one for all those involved. The first known record of theatre was noted by historians in the performance of the sacred plays of the myth of Osiris and Isis in 2500 BC in Egypt. This story of the god Osiris was performed by the Egyptians annually at festivals throughout its civilization and thus marking the beginning of a long relationship between theatre and religion. Theatre has also played a large part in society by interacting with the public as well as entertaining and educating them. Description of Event The main purpose of modern theatre is to entertain the customer and as such that is the main reason why people in 2010 attend productions. Kings Theatre, Glasgow was opened in 1904 at such a time when Glasgow was one of the leading industrial cities in the UK if not the world and as such the building retains a sense of history for customers who attend performances today. The performance on the night lasted 2 hours 30 minutes with one standard interval of 15 minutes after the 1st act which is common place for all theatre productions. Seating in the Kings Theatre is over 4 levels and includes Stalls, Grand Circle, Upper Circle and the Gallery and shall seat a maxim of 1,785. On the night of the 10th October the cast was performing to a Full House as it was the productions last Saturday night performance before leaving Glasgow, this factor was an added bonus when it came to the atmospheric conditions for the customers or another word for it would be an Eventscape Analysis of Elements of Interaction Interacting people At an event such as a musical not only is it the cast and audience who interact but a whole host of other people which could include the stakeholders, ticket sellers, ushers, merchanance sellers. Rossman states that to; Understand the role that relationships play in the interaction of a programme and anticipating how they may contribute to or detract from client satisfaction is an important element of place. Programmers cannot simply assume that the best course of action is always to foster or create a relationship between individuals who attend an event Rossman (2003, p.38) As such event designers do not have to provide a relationship for everyone or different groups that shall take part in the production and subsequently if they do they run the risk of over complicating the event. First contact that a customer would have had in regards to Chicago the Musical would either have been the advertisement of the event or the online or telephone booking of tickets. This is where the customer will start to make expected expectations and where the event designer and the customer can differ in their expectations, which could lead to a shortfall for the customer and disappointment for the event designer. What would be the purpose of an event if people were not going to participating in the event! The answer would be none. People are what make an event; they are what make an experience by interacting with the customers or participants. Since this report is going to be in reference to a theatrical event I shall try to include references which will refer to the theatre. Relationships Jackson argues that, not only are characters and story line likely to have the biggest impact upon audiences but the metatext (Harris et al., 2003) is an important task that needs to be undertaken for events if they are to reach their experiential goal (2005, p.8). Taking this into account and having the currant fashion of casting celebrities in leading roles in order to capitalise on multiple audience avenues, this will offer the event designer the possibility of increased numbers for the run of the production. This extra dimension could offer another market base of potential audience members who had never previously considered going to the theatre. Their first contact would have maybe been an article in a newspaper or online advertising the fact that their favourite soup star would be performing in Chicago. In this case the soup fan feels that they already have a relationship with the character but this relationship runs the risk of failing due to pre-conceived ideas and expectatio ns when the soup character is confused with the theatre character or falls short of delivery. Rules Rules play a large part in everyday life and are a guide as to how we can interact with others or situations. Rossman, 2003 states that Rules through are also codified and ceremonial and there are also rules of everyday discourse that require understanding. Looking at the example of the theatrical performance of Chicago which was performed at the Kings Theatre Glasgow, this event ran to a widely accepted template of rules and rituals. Although there are rules which are in place for the purpose of legal or for behaviour reasons, there are also polite-ceremonial rules which are also in force throughout the performance. An example of this would be that it would be deemed inappropriate for an audience member to talk or leave their seats while the performance is still taking place. Another polite-ceremonial rule would be that it would be considered rude for any audience members to eat anything which would make a noise and distract other audience members from enjoying the performance. By having rules which govern the audiences interaction of the performance this would influence the experience that the audience would have. Common place for theatrical performances is to have everyone seated at least 5 minutes before the performance is due to start this is done by the means of a tannoy annoyisment of Ladies and Gentlemen, 5 minute to curtain call. There are also rituals which take place before, during and after a performance and would be expected by the audience, if they did not take place and audience could possibly feel disappointment or even that the performance was incomplete. Audience member through past experiences and expectations now assume that the all the cast should take to the stage for one last bow and then clear the stage to be left with the leading actors for a final bow and show of appreciation . If this was not to happen I feel that the audience would continue to sit in their seats with a feeling of confusion and disappointment. Objects There are three different types of objects as stated by and they are represented by social, symbolic and physical meaning. For the purpose of the Chicago performance the object which has become symbolic for the performance would be the score which was composed by Fred Ebb according to the Internet Broadway Database (www.ibdb.com). Without this particular music the performance for Chicago would not be Chicago, it would become something else completely. Looking at the physical objects of the musical this would include the Kings Theatre building in which the performance took place. Also the characters themselves in the musical would be a physical aspect for the objects as the characters are specific to this musical and could not be transferred to another. For the Social object for the performance the audience had come together for a shared experience with most having an appreatation for musicals. They would have had to have paid for their tickets and as such would have either purchased them online or direct at the ticket office at the Kings Theatre. Physical Setting Chicago the Musical was staged as discussed earlier at the Kings Theatre, Glasgow. Possible locations for a world renowned musical to be staged in Glasgow would only include the Kings and Theatre Royal, bookings for both theatres would have been made at least 1 year in advance. Venues for theatre or musicals can vary according to many factors which could influence the choice for the event designer. Physical Setting for the event designer would also look at catchment area for customers the reason why Glasgow was chosen would include the fact that it is Scotlands largest city and that the musical had already performed at the Edinburgh Playhouse. Fortunately the performance of the musical is not synonymous with the venue and this allows the act to travel to new locations. Although the venue does change, the set in regards to the performance shall stay the same no matter where the musical is performed. This means that there is no limit to where the event can perform but also that there is continuity for the customers who do attend the event at the different locations. According to Allen el al., 2005 The relationship between event and location is often fundamental to the experience, and one useful categorisation is that given to hallmark events where the event has become linked and identified with the spirit of a particular place. Also to be included in the Physical setting of the performance would be the temperature for the audience members, whether that to be too cold, too hot or it was an outdoor event if it was raining. On the night of the 10th October the Kings Theatre, Glasgow was a capacity sell out performance and the outside temperature was pleasant for the time of year. Unfortunately for the whole of both the first and second half of the performance the inside temperature of the theatre was unbearably hot which resulted in the side emergency exists being opened to although cooler air for the cast and audience members. This aspect resulted in audiences members having a negative experience throughout the performance which could have jeopardised the whole enjoyment of the event for the audience. Animation Graham Berridge states that animation in regards to events is the most difficult of the 6 elements which we have covered in this report. Some of the most successful events are the ones that appear to be spontaneous in their design for the audience, although this is rarely the case from the event designers point of view. In regards to a theatrical performance in the terms of animation all plays, operas, musicals and theatre productions must from both the audience and the actors perceptive have structure throughout the performances although for different reasons. For the purpose of theatre the performance must have structure in order for the event to run smoothly and on schedule, this must be planned in advance. Movement, dance and choreography must be planned and rehearsed and actors must learn their lines. All this once put together would allow the audience members to feel that the performance, although staged the overlapping elements will have a flow to the design. If an audience member were to purchase a Programme Guide on the night of Chicago they would have had clear written view of the structure of the performance and the actors as well as when they could anticipate the break in the show. Conclusion In order to fully understand an event the customer or audience member must be able to analyse what has happened at that event to completely experience the full effect from the event. For people in the events industry to try and understand an event, Solomon (1983) provides the industry with a definition which will allow us to break down the process of analyse; Symbolic interactionism focuses on the processes by which individuals understand their world. It assumes that people interpret the actions of others rather than simply react to them Solomon (1983) Audience members throughout the theatrical performance shall interpret different symbols and react to them in their own way which shall result in the event designer having to anticipate every possible reaction, which is extremely difficult. Was the event a success? This question shall be answered differently for each and every audience member as each person will interpret the event in their own way. Each of Rossmans six elements will go into their event analysis and will result in understanding the event better. The theartrcal performance of Chicago runs to a well oiled plan which is easily transferred from one venue to another and has run since 1975. This allows the cast and crew to have an easy tranison between locations and would show up any potential problems to the event designers. References Allen, Judy, The Business of Event Planning. 2004 edition. John Wiley Sons Canada Ltd Anglia Ruskin University, Harvard System of Referencing Guide, Available at http://libweb.anglia.ac.uk/referencing/harvard.htm [Accessed 25/11/09] Berridge, Graham, Events Design and Experience. 2009 edition. Elsevier Butterworth Heinemann Blowdin Glenn, Allen Johny, OToole William, Harris Rob, McDonnell Ian, Events Management. 2nd Edition. Elsevier Butterworth Heinemann Internet Broadway Database, Available at http://www.ibdb.com/person.php?id=5654, [Accessed 20/12/09]